Times are changing — and so too is coffee culture’s attitude toward private label coffee. Customers now realize that enterprise brands can deliver unique and delicious coffee, whether they purchase from national retailers, grocery chains, or large-scale food brands.
Now that more coffee drinkers are buying your coffee, how can you deliver a great brew that stands out in a competitive market without sacrificing cost-efficiency? The answer is toll-roasting.
Toll-Roasting: An Enterprise Solution
At its core, the toll-roasting process is simple. You provide the green coffee beans, and a commercial coffee roaster can roast your beans for you to your specifications and then package them, ready to be served.
Whether your coffee is on retail shelves or served to hotel or airline guests, as an enterprise brand, you have a built-in market for your private label coffee. This fantastic opportunity presents some challenges:
- Quality must be rock-solid.
- Every batch needs to taste the same.
- Costs can’t spiral out of control.
Add in the pressure to innovate and keep your coffee brand relevant, and the demands on your resources grow. With commercial toll-roasting, you do more than outsource production. You gain a strategic partner who lends skilled expertise to create high-quality roasted coffee, time and time again.
Explore Our Toll-Roasting Services
Innovate Your Coffee Brand With Expert Toll-Roasting
With a master roaster’s skill at your disposal, you can do more with your branded coffee than you ever thought possible:
- Signature roast profile: Work with your toll roaster to develop a proprietary profile unique to your brand.
- Unique flavors: Highlight desired flavors from your chosen green beans, building a flavor profile distinct to your brand.
- Single origin or blend: Experiment with single-origin coffees and custom blends to create exclusive product lines.
Benefits of Toll-Roasting for Your Enterprise Brand
Whether you’re a national retailer known for its great coffee or a hotel offering a signature brew, private-label toll-roasting is an enticing opportunity. This partnership grants your brand greater control over the roasting process, allowing you to select origin beans, customize flavor profiles, and package products under your label.
Here’s why leveraging the expertise of master roasters is one of the best ways to grow your brand:
- Consistency and quality: Professional toll roasters have all the equipment plus an experienced team that can match your flavor profile and provide a consistent roast, ensuring the quality of your coffee offerings every time.
- Scalability and flexibility: When you’re ready to expand, toll-roasting allows your growing brand to meet demand without your corporation having to invest in costly roasting equipment or infrastructure.
- Customization and innovation: Experiment with new flavor profiles and adapt to your customers’ evolving preferences as you collaborate with a toll roaster to set your coffee program apart.
- Compliance and certifications: From Safe Quality Food (SQF) certified products to United States Department of Agriculture (USDA) Organic or Fair Trade certified, you can rest easy knowing every batch meets the highest industry standards and regulatory requirements.
- Reduced cost and risk: From roasting equipment to hiring skilled roasters, toll-roasting eliminates the expense and risk of owning and maintaining your own coffee roasting program, allowing you to spend more time promoting your brand identity.
Choose Joe’s Garage Coffee for Your Toll-Roasting
At Joe’s Garage Coffee, we have over 20 years of experience perfecting the coffee roasting process for private label and enterprise brands. Our capacity and expertise, not to mention our certified roasting facility, mean we can toll-roast the highest quality coffee beans to your exact specifications. Even the most selective customers will recognize the quality in every cup — strengthening your brand with each sip.
Contact us today if you would like to learn more about our toll-roasting services for national coffee labels, retail chains, hospitality groups, and other corporations.