In today’s competitive coffee market, your brand’s packaging needs to do more than preserve the freshness of the product — it must also instantaneously convey that your coffee is a cut above the rest. Unique packaging and design principles make your beans fly off the shelves.
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1. Keep the Design Simple
Overly bold design elements, such as bright colors and large graphics, can overwhelm customers and distract from the unique greatness of your coffee. Minimalist designs focused on your coffee’s blend, quality and flavors can be highly beneficial.
Prominently display certifications, such as the following, on your packaging to demonstrate your product’s dedication to quality control:
- United States Department of Agriculture (USDA) Organic
- Kosher Check
- Fair Trade Certified
- Food and Drug Administration (FDA) Registered
2. Incorporate Colors Strategically
Colors can impact emotion, so choose colors for your private label coffee packaging that convey the desired feeling. For example, red is the color of passion, while yellow is associated with energy and optimism. Your customers should be able to determine the flavor profile of your coffee blend based solely on the color of the package, whether it is bold, refreshing, spicy, or earthy.
3. Elicit the Flavor
Coffee packaging doesn’t just describe the flavor in words — it elicits an experience. The right package design will make your customers crave your blend and be excited to brew your coffee. If you can tantalize their senses, they can’t help but buy your product — and become a loyal customer of your brand.
4. Use Imagery
You only get a few seconds to grab buyers’ attention, but that’s all you need with the right image on your packaging. Imagery tells a story, so customers get a sense of what brewing and drinking your coffee will be like. Instead of incorporating paragraphs that explain your coffee blend, include graphics that evoke the experiences associated with your product.
5. Create New Packaging for Seasons and Holidays
Many coffee brands have special blends for seasons and holidays. Get festive with limited-edition seasonal packaging that catches the eye on the shelves and doubles as decor on your customers’ kitchen counter. Buyers will notice the distinctive packaging and be inclined to buy your new blend to celebrate the holiday.
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Partner With Joe’s Garage Coffee for All Your Contract Packaging Needs
Joe’s Garage Coffee is here to be your partner in making your product stand out on store shelves. We’ve been leading the way in the coffee industry for more than 20 years, providing premium roast-to-order, toll-roasting and co-packaging services.
Our scalable capacity, low minimums and fast turnaround times help get your coffee product on the market as soon as possible. With many packaging options to choose from and superior quality blends, your coffee brand will be one customers choose every time. If you’re looking for a new partner for your nationwide and institutional brand, Joe’s Garage Coffee can take your private label coffee to new heights.
Contact us online or call 206-466-5579 to get started.
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