The parent company of New York-born specialty coffee chain Gregorys Coffee has officially launched franchising with plans to expand beyond the current base of more than 50 company-operated locations.
Craveworthy Brands, a multi-brand restaurant franchisor and hospitality company that became Gregorys’ managing partner last year, is backing the franchise push. The move comes about six months after Craveworthy made an undisclosed investment in Gregorys.
Under the new program, Craveworthy said franchisees will receive support spanning real estate, training, operations, supply chain, culinary, marketing and technology, including “data-backed” site selection, onboarding and store training, plus ongoing operational guidance.
The companies said initial franchise growth will focus on “high-density, high-opportunity” areas such as urban neighborhoods, commuter hubs, college towns and lifestyle centers, with emphasis on regions including the Southeast, Mid-Atlantic, Midwest, Mountain West and select West Coast markets.
The company has not publicly disclosed franchise fees or franchisee investment requirements.
Founded in Manhattan in 2006 by Gregory Zamfotis, Gregorys typically leans on a fast-paced service model paired with freshly roasted specialty coffees and a food menu focused on fresh ingredients. In a 2022 DCN interview, Zamfotis described speed and efficiency as central to the brand’s operations and identity.
“We’ve spent years building Gregorys with intention and care to ensure it stood the test of time before opening the door to franchising,” Zamfotis said in an announcement of the franchising rollout shared by Craveworthy. “With the support of an industry leader, we’re partnering with passionate operators who share that love for the hustle and grind and want to bring something meaningful to their communities.”
Craveworthy Brands describes itself as the parent company of quick-service concepts such as Big Chicken, founded by Shaquille O’Neal, along with Dirty Dough, Bd’s Mongolian Grill, Flat Top Grill and more.
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