The wellness industry is constantly evolving, with new trends and products emerging each year. One area that has seen significant growth in recent years is the market for wellness drinks. These beverages are designed to promote health and well-being, and can range from herbal teas and smoothies to functional waters and probiotic drinks.
As we enter a new year, it’s worth taking a look at some of the top wellness drink trends that are expected to dominate the market in 2022. From adaptogenic beverages to gut health drinks, here are some of the key trends to watch out for:
1. Adaptogenic beverages: Adaptogens are herbs and mushrooms that are believed to help the body adapt to stress and promote overall well-being. In recent years, adaptogenic beverages like mushroom coffees and herbal teas have become increasingly popular among health-conscious consumers. Look out for new adaptogenic blends and flavors hitting the market in 2022.
2. Gut health drinks: Gut health has been a hot topic in the wellness world, with more and more people realizing the importance of maintaining a healthy microbiome. Probiotic drinks like kombucha and kefir have gained popularity as a way to support gut health, and we can expect to see even more innovative probiotic beverages hitting the shelves in the coming year.
3. Functional waters: Functional waters are enhanced with vitamins, minerals, and other nutrients to provide specific health benefits. From electrolyte-infused waters for hydration to collagen-infused waters for skin health, these beverages are becoming increasingly popular among consumers looking for convenient ways to boost their health.
4. CBD-infused drinks: CBD, a non-psychoactive compound found in cannabis, has been touted for its potential health benefits, including reducing anxiety and promoting relaxation. CBD-infused beverages like sparkling waters and teas have been gaining popularity, and we can expect to see more CBD-infused drinks hitting the market in 2022.
5. Plant-based protein drinks: With the rise of plant-based diets, plant-based protein drinks have become a popular alternative to traditional protein shakes. These beverages are made from ingredients like pea protein, hemp protein, and quinoa, and are a convenient way to boost protein intake without consuming animal products.
Overall, the wellness drink market is expected to continue growing in the coming year, with an increasing focus on innovative ingredients and functional benefits. Whether you’re looking to support your gut health, reduce stress, or simply stay hydrated, there’s sure to be a wellness drink that fits your needs and tastes. Keep an eye out for these top trends as you explore the world of wellness beverages in 2022.