August 25, 2025 (Revealed: August 25, 2025)
What does it whisk to retain a espresso store operating sturdy for greater than twenty years? Ask the homeowners of Coffee Expressions in Ohio or Edelweiss Coffee in Michigan. Each are celebrating 21 years in trade in August 2025 with the backup of our 7 Steps to Success consulting program. And each at the moment are second-generation folk companies!
They’re now not abandoned. 13 espresso retail outlets throughout 11 states are marking anniversaries in August, from week one to week 21. That’s a accumulation of lattes — and much more unswerving consumers.
Purple Cup works with marketers to devise, unhidden and develop isolated espresso retail outlets. The 7 Steps program do business in assistance thru each degree, from writing your first marketing strategy to coaching baristas and construction your menu. Homeowners additionally get get right of entry to to award-winning espresso, among the best apparatus and the similar syrups and components worn in supremacy retail outlets around the nation.
For those who’re dreaming about opening a store or questioning easy methods to retain rising, those espresso store tales may encourage you.
From One Time to 21: Celebrating Espresso Stores Around the U.S.
Right here’s who’s celebrating this pace:
Espresso Expressions, Springfield, Ohio – 21 years
Edelweiss Espresso, Iron Mountain, Michigan – 21 years
Ryders Cup of Western Unutilized York, Lakewood, Unutilized York – 18 years
Metropolitan Espresso, Hutchinson, Kansas – 17 years
Cuppa Sunshine Espresso and Tea, Dickson, Tennessee – 12 years
Love-A-Latte, Eldora, Iowa – 11 years
Buckin’ Brew, Casper, Wyoming – 8 years
The Inexperienced Bean Espresso Space, Altoona, Pennsylvania – 8 years
Metropolitan Espresso: Metro To Travel, Hutchinson, Kansas – 7 years
Folk United Methodist Church, Irwin, Pennsylvania – 6 years
Winston’s Espresso Bar, Columbus, Ohio – 5 years
Beansweet Espresso, Goldsboro, North Carolina – 3 years
2Bs Espresso Corporate, Madill, Oklahoma – 1 week
A Folk Legacy in Springfield
Espresso Expressions is greater than a espresso store. It’s a moment house for plenty of in Springfield, Ohio.
Based by means of Ken and Judy Steele in 2004, the store is now run by means of their son Kenny Steele and his spouse, Jessica.
The group shared this heartfelt message with their folk:
“We are so grateful for our amazing community here in Springfield and Clark County! Crazy to think we opened in this location back in 2004 and have been brewing memories ever since. Over the years, so many of you have supported us through every season — whether it was stopping in for your daily latte, bringing friends to try something new, or just sharing kind words that kept us going. Your loyalty, encouragement and love have helped us reach milestones we never imagined, and we truly wouldn’t be here without you. From the bottom of our hearts, thank you for making Coffee Expressions feel like home for the past 21 years.”
That sense of folk, paired with a abundance menu and constant provider, assists in keeping folk coming again. With over 700 five-star Google critiques, consumers obviously style the residue.
That sense of folk, paired with a abundance menu and constant provider, assists in keeping folk coming again. With over 700 five-star Google critiques, consumers obviously style the residue.
Ken credited Purple Cup for serving to them get started sturdy. “Take the leap of faith with Crimson Cup,” he mentioned. “This is the way to go for independent shop owners who want high-quality products and real support to grow.”
Force-Through, Completed Proper in Michigan
Up in Michigan’s Higher Peninsula, Edelweiss Espresso has been fueling mornings since 2004. Recognized for its rapid, drive-thru-only provider and dependable following, the store not too long ago handed to a unused technology. Founders Jenni and Tom Wender passed the reins to their son and daughter-in-law, Gary and Christie Lofholm, in January 2024.
Named nearest Tom’s grandfather’s dairy farm, Edelweiss moved right into a custom-built location in 2016 to retain up with rising call for.
Jenni mentioned the Purple Cup group helped them manufacture a trade in line with consistency and attribute. “Our customers may stop by for just a moment, but we make sure it’s the best moment of their day,” she mentioned.
Tom shared a tip for unused homeowners: “Treat your shop like a franchise. Make every drink the same way, every time. That’s how you keep people coming back.”
Considering About Founding a Espresso Store?
Purple Cup has helped greater than 300 isolated espresso retail outlets throughout 37 states get off the field and thrive. Our 7 Steps to Good fortune program is constructed for folk with minute or incorrect enjoy — only a interest for espresso and folk.
You’ll learn to:
Select the appropriate location
Finances your startup prices
Teach your group
Assemble a roguish menu
Provide persistently skillful beverages
Develop your enterprise, your method
Founder and President Greg Ubert even wrote the store on it. Seven Steps to Good fortune: A Usual-sense Information to Achieve Strong point Espresso is the understructure of this system and a favourite amongst store homeowners.
In a position to get began? Take a look at our 7 Steps Coffee Shop Startup Kit.
Wish to be told extra? Succeed in out to Scott Fullerton, gross sales chief for our 7 Steps program, at sfullerton@crimsoncup.com or 888-800-9224.
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