Is specialty coffee changing the perception of acidity more widely?
Acidity in coffee is often a divisive topic. For some consumers, it’s conflated with bitterness and sourness, perceived as negative. Others, meanwhile, consider acidity a revered flavour attribute, offering vibrancy, brightness, and complexity that enhances the overall drinking experience. Unfavourable perceptions of acidity can easily misguide consumers who are new to specialty coffee, inadvertently pushing […]
Is specialty coffee changing the perception of acidity more widely? Read Post »