Coffee shops need to stand out with customised beverages – and East Asian brands are setting the bar
The trend towards beverage customisation is reshaping the coffee industry, driven by indulgence, value for money, and aesthetics. Consumers, especially Gen Z, increasingly want to personalise their drinks, adding syrups, functional ingredients, and cold foam – making them experiential rather than just a simple drink. Customised beverages help coffee shops differentiate themselves and elevate their […]