Starbucks is pushing the cortado – but it won’t revive its coffeehouse culture
Starbucks has been facing a crisis in recent years. Following declines in shares and sales, it ousted the CEO and brought in Brian Niccol, an executive with experience in fast food rather than coffee. Niccol is tasked with leading the “Back to Starbucks” turnaround plan in an effort to recapture its market share. Starbucks aims […]
Starbucks is pushing the cortado – but it won’t revive its coffeehouse culture Read Post »