pricing strategies

Roasters now have to compete on more than just price

With coffee prices at historic highs of over US $4/lb, roasters are being pushed to manage their already tight margins more effectively. It’s never been more important to balance quality and cost efficiency without compromising too much of either. Different pricing strategies have long been used to capture and retain customers. By offering a range […]

Roasters now have to compete on more than just price Read Post »