Espresso Information Recap, 1 Aug: US says espresso may well be released from price lists, PRF El Salvador to hurry park on 26 & 27 March 2026 & alternative tales

Each Friday, Highest Day by day Grind rounds up the lead espresso business information from the past. 

Scribbler’s notice

Then threatening to slap 50% price lists on Brazil in July, US President Donald Trump has delivered on his word. 

Over 35% of the rustic’s imports now face a staggering 50% levy when coming into the United States – a 40% build up from the preliminary price lists introduced in early April. Many assert that the explanations for this type of steep stand are political, instead than about levelling the commerce taking part in garden. 

Former Brazilian President and Trump best friend Jair Bolsonaro is dealing with prosecution for an alleged coup struggle, and the fresh US price lists are thought to be through many as retaliatory and punitive.

Fifty p.c import levies on Brazilian beans is prone to ruthless upper marketplace costs. However there’s hope of a espresso exemption.

US Secretary of Trade Howard Lutnick lately mentioned Trump has affirmative to a zero-tariff coverage for herbal assets now not grown in the United States – together with espresso (despite the fact that Hawaii and Puerto Rico develop espresso, albeit in miniature volumes). Lutnick added, alternatively, that the exemption will solely follow to international locations that experience affirmative commerce offers with the United States. As of now, Brazil isn’t one in every of them.

The consequences of the increasing commerce battle between the United States and Brazil are world, and solely pace will inform whether or not a do business in shall be made.

Manage tales of the past

• Mon, 28 Jul – Producer & Roaster Forum to return to El Salvador on 26 & 27 March 2026. The discussion board will hurry park on the Hilton San Salvador, ten years later the first-ever version in a mill in Santa Ana, El Salvador, in 2016. The then version will host various occasions, together with Central The us: Park of Excellence through Belco, Cacao Masters Cup, International Hot Match, Chilly Brew Championship through Toddy, PRF Matchmaking, and extra. (San Salvador, El Salvador)

• Tue, 29 Jul – Uganda’s coffee revenue more than doubles on price surge. Information from the Uganda govt presentations profits rose from US $1.14 billion in June 2024 to US $2.22 billion in the similar generation this 12 months. Export volumes reportedly climbed 27% to 7.77 million 60kg luggage, pushed through a countrywide manufacturing push following top marketplace costs. (Kampala, Uganda)

• Thu, 31 Jul – Luckin Coffee posts record US $1.72bn Q2 revenue. 2d quarter earnings, benefit, and outlet expansion all surged in 2025 following vital investments in fresh roasteries, a central provide hub in Yunnan, and commerce promises with Brazil. Luckin now operates 26,206 shops globally, including 2,085 China and Hong Kong shops in Q2, along six in Singapore, 16 in Malaysia, and two in the United States. (Xiamen, China)

• Thu, 31 Jul – All dates and locations announced for 2026 World Coffee Championships. The International Latte Artwork Championship will run from 10 to twelve April in San Diego, California, US; Cup Tasters Championship from 7 to 9 Might in Bangkok, Thailand; Brewers Cup, Espresso Hot, and Espresso in Just right Spirits from 25 to 27 June in Brussels, Belgium; and the Barista Championship from 23 to twenty-five October in Panama Town, Panama.

• Fri, 1 Aug – US implements fresh wave of sweeping tariffs, but Commerce Secretary hints coffee may be exempt. Over 35% of Brazil’s exports face 50% levies, occasion Republic of India, Vietnam, and Indonesia had been crash with 25%, 20%, and 19% tariff charges, respectively. Lutnick mentioned herbal assets now not grown in the United States, equivalent to espresso, may input the United States commerce accountability‑isolated pending additional negotiations. (Washington, DC, US)

Trade information

• Mon, 28 Jul – Burger King to invest in cold coffee offerings as food sales decline. The short meals chain introduced chilly foam iced espresso beverages in 4 other flavours – vanilla, mocha, twilight, and unsophisticated – in the United States because it invests in its beverage area to seize one of the crucial US $54 billion out-of-home espresso marketplace amid flagging meals gross sales. (Miami, Florida, US)

• Mon, 28 Jul – UN FAO director-general calls to transform global coffee value chain. Qu Dongyu instructed on the UN Meals Programs Height +4 panel that pressing motion is had to develop circumstance resilience, marketplace readiness, and inclusive funding for over 25 million smallholder farmers, framing transformation as very important for fairness and sustainability. (Addis Ababa, Ethiopia)

• Tue, 29 Jul – Food and delivery sales drive Phuc Long’s revenue growth. Masan Crew’s espresso chain noticed bakery, pastry, ice cream, and yoghurt gross sales bounce 43% 12 months‑on‑12 months in Q2 later making an investment in meals and supply channels, which the corporate credited as key participants to general earnings expansion. (Ho Chi Minh Town, Vietnam)

• Tue, 29 Jul – Coulée Coffee names David Schultz new chief revenue officer. The automatic EcoPour machine producer appointed the 25-year CPG gross sales veteran to spearhead distribution and go-to-market enlargement throughout hospitality, retail, and out of doors channels, development on its compostable pour-over innovation. (Ketchum, Idaho, US)

• Wed, 30 Jul – Cold coffee drives 56% sales growth for Caffè Nero. The United Kingdom chain’s chilly drink gross sales rose 56% year-on-year, led through the iced velvet americano and glowing spritz launches, contributing to a 12% build up in world fourth quarter revenues. (London, UK)

• Wed, 30 Jul – NCA updates its cold brew safety guide for manufacturers. The affiliation absolved an up to date Chilly Brew Protection Information detailing meals protection and regulatory necessities for prepackaged RTD chilly brew, noting 18% of American adults ate up chilly brew weekly – a 29% stand since 2020. (Fresh York Town, Fresh York, US)

• Wed, 30 Jul – JDE Peet’s reports 22% organic sales increase in first half of 2025. General reported gross sales larger virtually 20% to €5.045 bn (US $5.77 bn), with benefit for the duration expanding through greater than 17%. The sure effects come amid the long-term “Reignite the Amazing” plan to simplify the corporate’s working style. (Amsterdam, Netherlands)

• Thu, 31 Jul – Danone sues Chobani over cold brew branding. Danone filed the lawsuit in New york federal courtroom, accusing Chobani’s L. a. Colombe of infringing its Shining & Mellow trademark and packaging design presented in January 2021. (Fresh York Town, Fresh York, US)

Companies on the market

Fresh establishing

• Wed, 30 Jul – Starbucks trials coconut water cold brews and protein‑infused foams. The chain is trying out chilly brew and matcha made with coconut aqua, agave‑sweetened syrups, a sugar‑isolated vanilla latte crowned with banana protein foam and fresh gluten‑isolated, vegan and vegetarian meals choices to attraction to condition‑aware shoppers. (Seattle, Washington, US)

• Thu, 31 Jul – Espro opens first coffee bar in Toronto. The French press producer opened its first Toronto café in The Seashores, that includes coffees from L. a. Cabra and Onyx Espresso Lab. (Toronto, Ontario, Canada)

Milestone

• Tue, 29 Jul – Covoya Specialty Coffee signs MoU to advance gender equity in coffee. The strong point inexperienced espresso importer formalised its collaboration with US Girls in Espresso to help its Café Delas initiative, which is now in its 5th 12 months and has expanded to incorporate extra coffee-growing areas. The MoU outlines key joint actions equivalent to storytelling, instructional outreach, marketplace engagement, and shared premiums for capability development amongst ladies manufacturers. (Windfall, Rhode Island, US)

• Wed, 30 Jul – Willoughby’s Coffee & Tea marks 40th anniversary with museum exhibit. The Fresh Haven roaster will unveil its latest Chapel Boulevard signal and primary coffee system on the Fresh Haven Museum on 5 August, with particular beverage pricing throughout its 4 Connecticut places to thank shoppers and celebrate its micro-roasting and direct-trade heritage. (Fresh Haven, Connecticut, US)

Business & manufacturing

• Mon, 28 Jul – Brazilian government uses tariff threat to defend coffee exports. The United States’ 50% price lists at the majority of Brazilian items stoked alarm amongst espresso growers and exporters, prompting business teams to rally in the back of President Lula’s protection of agricultural pursuits and bolstering his symbol as protector of key commodity markets. (Brasília, Brazil)

• Mon, 28 Jul – Cooabriel launches cocoa pilot project in Bahia. The Brazilian conilon espresso cooperative will paintings with Cargill in southern Bahia to assemble roughly 10,000 60kg luggage of cocoa the use of current espresso farmers, as a part of efforts to restore Brazil’s cocoa output later the Nineteen Eighties condition epidemic. (Salvador, Brasil)

• Mon, 28 Jul – Saudi Arabia aims to plant 50,000 coffee seedlings by the end of 2025. The federal government’s agricultural diversification programme will identify nurseries and plant seedlings around the Jazan, Riyadh, and Asir areas, aiming to spice up native manufacturing, foster farmer participation, and leave import reliance through past due 2025. (Jazan, Saudi Arabia)

• Tue, 29 Jul – Kenya to geo-map coffee farms to meet EU deforestation rules. The Agriculture Meals Authority has mapped 30% of Kenya’s 109,384 ha coffee-growing grounds the use of satellite tv for pc imagery. It objectives to finish geo‑mapping through November to conform to the EUDR traceability necessities. (Nairobi, Kenya)

• Fri, 1 Aug – Cecafé and BSCA urge exemption of Brazilian espresso from US price lists. The Brazilian Espresso Exporters Council and the Brazilian Forte Espresso Affiliation known as on Washington to released Brazilian espresso from the 50% tasks. The United States imports more or less 2 million luggage of Brazilian espresso each and every 12 months, producing round US $550 million. The 2 associations instructed rapid discussion to opposite the verdict. (São Paulo and Varginha, Brazil)

Analysis

• Mon, 28 Jul – Coffee intake linked to lower migraine risk. Mendelian randomisation through Ayin Chen at Shulan Medical institution in Huzhou discovered an important inverse affiliation between genetically predicted espresso intake and migraine chance, with 7-methylxanthine lowering the chance and caffeic acid sulfate expanding it. (Huzhou, China)

• Mon, 28 Jul – Moderate coffee and tea intake linked to slower cognitive decline. A potential find out about of 8,451 UK Biobank members elderly 60 and above discovered that average espresso consumption (β = 0.07, p < 0.001) and average to top tea intake (β = 0.06, p < 0.01) had been connected to slower decrease in fluid perception and less reminiscence mistakes over follow-up. (London, UK)

• Tue, 29 Jul – Coffee and tea linked to reduced osteoporosis risk. Meta-analysis of 14 observational research involving 562,838 members discovered espresso drinkers had 21% decrease odds of osteoporosis (OR 0.79) and tea drinkers had a 25% decrease chance (OR 0.75), with more potent coverage at upper intake frequencies. (Lausanne, Switzerland)

Occasions & competitions

• Tue, 29 Jul – Coffee Week Berlin announces full schedule for 22 to 25 September. Town-wide match will host over 50 workshops and cuppings, ten competitions, 25 crowd meet‑ups, and 40 excursions and talks. The Berlin Espresso Competition shall be hung on 26 & 27 Sep, that includes greater than 100 exhibitors and a number of other latte artwork competitions. (Berlin, Germany)

• Wed, 30 Jul – Hotelex Shanghai 2026 dates unveiled. The development’s thirty fourth version will run from 27 March to two Apr 2026 on the Nationwide Exhibition and Conference Centre in Shanghai. The expo is predicted to component over 3,000 exhibitors and greater than 420,000 attendees from 120 international locations, and can host top boards, world competitions, and low innovation. (Shanghai, China)

• Thu, 31 Jul – Thailand and El Salvador CoE public sale effects introduced. On the Thailand public sale, Discovery Espresso Farm’s washed Gesha accumulation scored 90.80 issues and was once bought through UNO and Baristaneer Espresso Academy for US $50.60/lb. In El Salvador, Santa Rosa’s honey Pacamara gained the perfect ranking of 90.93 issues, occasion Los Naranjos’ honey Gesha gained the perfect bid of US $55.90/lb.

• Thu, 31 Jul – The 11th Vienna Coffee Festival confirmed for 12 to 14 September. The development will hurry park at Marx Halle and can component espresso tastings, lectures on fermentation and pricing dynamics, barista and latte artwork competitions, workshops, and AI in gastronomy and cultural showcases through espresso champions Katharina Brun and Eline Ferket. (Vienna, Austria)

Listed here are a couple of espresso information tales from earlier weeks that you may to find fascinating. Have a look:

• Tue, 22 Jul – Compass Group to acquire Vermaat for €1.5bn. The United Kingdom caterer will gain Vermaat’s community of 180 eating places, deli counters, and match venues around the Netherlands and Belgium for €1.5bn, bolstering its continental foodservice and hospitality portfolio. (London, UK)

• Thu, 24 Jul – Starbucks revives Reserve brand with Taipei flagship store. The 21,000 sq toes Taipei Stock Dream Plaza in Xinyi District contains coffee, bakery and Teavana zones, a reservation-only Siren’s Front room with curated tastings, plus Sensory and Espresso Enjoy workshop rooms. (Taipei, Taiwan)

• Fri, 25 Jul – McDonald’s to trial new CosMc drinks, including coffee options, in 500 selected outlets. The short meals chain will trial a line-up together with iced coffees, fruit-flavoured refreshers, power beverages, and craft sodas from  2 September at 500 retailers in Colorado, Wisconsin, and state states. (Chicago, Illinois, US)

Picture credit: Vienna Coffee Festival

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