Good news — coffee drinking is on the rise. More people are buying it, and those who buy it are drinking more of it. With the right strategy and positioning, you stand to benefit tremendously, but only if your coffee manufacturing, packaging, and distribution processes can keep up.
Now is the best time to reevaluate your coffee program and identify what works and what needs improvement. At Joe’s Garage Coffee, we evaluate program effectiveness with four simple questions.
1. Is it Scalable Enough to Grow With You?
As an enterprise business leader, your needs are vast, and your coffee program must reflect that level of capability. That capability must also stay consistent, even when manufacturing and processing operations happen in multiple facilities nationwide. It’s important to produce blends that taste the same from ME to CA in the right amounts, regardless of changes in the supply chain.
2. Does it Help You Differentiate Your Product?
You should always be able to present your business the way you want. The ability to create custom coffee blends and personalized packaging is an essential part of differentiating your coffee from every other option on the shelf. The more your coffee program can help set you apart, the better your results will be in the long run.
3. Can it Address Complex Logistics?
Scalability and logistics often go hand in hand, so your program must excel in both. The larger your enterprise, the more likely you’ll encounter complex logistics needs and require support from multiple distribution points. Your program or processor should be prepared to do so from the start and present efficient, consistent delivery schedules that keep coffee available on every shelf.
4. Does it Meet Your Quality Control Standards?
Above all else, is your program capable of doing these things while maintaining regulatory compliance? Your program should have rigorous internal standards that emphasize quality control and exceed your personal guidelines. Does it have additional certifications that allow you to advertise organic or fair trade blends? This can be an excellent selling point if you are looking for ways to further set your coffee apart from the competition.
Find a New Partner in Joe’s Garage Coffee
Your current coffee program likely offers at least some of these crucial features, but it’s important to ensure it covers every base. At Joe’s Garage Coffee, we’ve curated our products and services to adjust to your niche and meet your manufacturing requirements every time. Trust our superior quality, fast turnarounds, scalable capacity, and flexible abilities to meet you where you are, starting today. Design your next coffee program with your trusted roaster and co-packer in your corner.
