Innovation in the World of Coffee: Swiss Create a Paste for Brewing Coffee Outdoors
A unique product for travel and outdoor enthusiasts has emerged in Switzerland — coffee in tubes. No Normal Coffee is a revolutionary paste that allows you to brew up to 20 cups of aromatic coffee from a single compact tube. This innovation has already gained popularity among campers and hikers, offering convenience and consistently high quality.
An Idea Born on a Mountain Trail
The creators of the product, Alexander Heberlin and Philipp Greinacher, came up with the concept of coffee in tubes during a hiking trip in Sweden. Alexander carried bulky equipment to brew coffee outdoors, while Philipp relied on instant coffee and sugar sachets. Neither approach met their expectations: the first was too cumbersome and labor-intensive, while the second failed to meet taste standards.
This experience inspired them to think about creating a simple, compact, and high-quality coffee product. Back in Switzerland, the friends recalled their country’s tradition of packaging food in tubes — from mayonnaise to desserts. This sparked the idea of coffee in a similar format.
How to Use Coffee in Tubes?
The paste is made from 100% Colombian Arabica coffee and is suitable for preparing a drink in any conditions. Simply mix 5 grams of the paste with 100 ml of hot water to make a cup of coffee. Those who prefer a stronger taste can adjust the proportions. The finished drink offers a rich aroma with notes of chocolate, caramel, and nuts.
Eco-Friendly and Convenient
The coffee paste is packed in compact, eco-friendly tubes that are easy to carry. The product has a long shelf life of up to one year without refrigeration, making it ideal for long journeys.
Ingredients and Unique Features
The paste contains:
- Coffee extract and ground coffee (Arabica, Colombia);
- Swiss beet sugar;
- Water;
- Natural thickeners (xanthan gum and acacia gum).
This innovative product is already winning the hearts of coffee enthusiasts worldwide, offering a fresh perspective on preparing a favorite beverage.
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