Category Matcha

There’s a matcha dearth in Japan: The place else can it develop?

There’s a matcha dearth in Japan: The place else can it develop?

International call for for matcha has skyrocketed lately, pushed via social media and Japan’s post-pandemic vacationer growth. Matcha manufacturing just about tripled between 2010 and 2023 in Japan, which is broadly believed to develop the sector’s highest-quality inexperienced tea. However…