A fresh espresso blazing corporate referred to as Tracer Coffee is drawing cloudless strains from espresso farms in Colombia to espresso baggage and drinks in Charleston, South Carolina.
Keen on direct industry and Colombian foundation storytelling, Tracer Espresso officially introduced terminating day courtesy of commercial companions Gina Cordoba, who’s based totally in Charleston, and Eduardo Calle, who’s based totally in Antioquia.
The corporate is now blazing for direct-to-consumer gross sales and make a selection wholesale purchasers, providing an absolutely traceable roster of coffees, together with types comparable to Gesha, Chiroso and Bourbon Cidra.
Tracer can on occasion be discovered at pop-ups round Charleston, providing guide pourovers and flash-chilled brews of single-origin, microlot coffees.
“We care deeply about traceability, clean cup profiles, and shared values,” Cordoba lately advised Day-to-day Espresso Information. “We work with farms that are shade grown, environmentally responsible and invested in innovation, especially around post-harvest processes. Flavor-wise, we aim for clarity, balance, and brightness, but more importantly, we want coffees from producers we know personally.”
Cordoba grew up in Colombia however has lived in the USA since generation 14. In the meantime, at about 1,850 meters above sea degree in Concordia, Antioquia, Eduardo Calle runs his community’s 9-hectare Rainforest Alliance-certified farm, with espresso vegetation rising underneath canopies of local shadow bushes.
The farm engages in experimental fermentation and drying modes, and stocks its wisdom and gear with neighboring farms.
“We’re a small but very hands-on team,” Cordoba advised DCN. “We make every decision together, from fermentation techniques to label design. Our brand is very much a personal extension of our backgrounds, values and shared mission.”
Calle roasts and cups samples in Colombia, moment Tracer handles all logistics, exporting and uploading.
“We manage the entire supply chain ourselves, end to end,” mentioned Cordoba. “Eduardo handles sourcing, processing and export in Colombia, and I coordinate import, warehousing and fulfillment in the U.S.”
Cordoba mentioned the style permits the corporate to pay “above-market rates that reflect the true effort behind each coffee.”
In Charleston, Cordoba works with The Coffee Run in Summerville, South Carolina, for blazing manufacturing batches on a Mill City Roasters gadget.
Previous to Tracer, Cordoba labored in buyer members of the family for Apple, nearest began her personal virtual advertising and e-commerce trade for nonprofit and mini trade purchasers.
“I’ve always approached business through a mix of systems thinking and human understanding,” mentioned Cordoba. “Tracer Coffee is where it all comes together — my Colombian heritage, my passion for ethical business, and my love for creating brands that people connect with.”
Cordoba is lately generating a “Farm to Cup” instructional sequence to deliver consumers deeper into the manufacturing means of espresso.
An emphasis on wholesale expansion could also be slated for the day to return, as Tracer seeks to offer extra cafes and lodges. A flagship cafe that mixes espresso, schooling and storytelling is any other near-term purpose.
“We’d love to open a retail space in Charleston in the next year or two — not just a coffee shop, but a space for education, events, storytelling and workshops,” mentioned Cordoba. “Think ‘coffee meets community lab.’”
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Howard Bryman
Howard Bryman is the worker scribbler of Day-to-day Espresso Information through Roast Book. He’s based totally in Portland, Oregon.
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